About Reboot Inc — the story behind the website
Built by someone who has been on both sides of the table.
Decades in technology. A career pivot into marketing. Years running a marketing agency. The question that started Reboot: why does a good website cost so much and take so long?
An agency owner's honest answer to an uncomfortable question.
After leaving eBay, Ian Ho crossed into marketing. An unusual move for a technical architect. Over the following years he worked as CMO and Fractional CMO across a range of companies, and eventually ran his own marketing agency serving local businesses.
The agency did good work. Clients got results. But the process was slow, expensive, and required a team. Most local businesses couldn't afford it. The electrician, the dog groomer, the plumber with a truck and a phone number.
"The cheaper alternatives produced websites that looked fine but generated no leads. Built by people who understood design but not search, or search but not how customers actually decide."
The uncomfortable question was: does it have to be this way? The answer, after years of iteration, was no. With the right process and modern tooling, a website built for real lead generation, one that ranks on Google and gets recommended by AI like ChatGPT and Claude, can be delivered in a week at a price any local business can afford. That is Reboot.
Most websites fail because they were built by people who understand one side, not both.
Reboot exists at the intersection of technical architecture and marketing outcomes. Both disciplines inform every site we build.
Built to work, not just to look good.
As a technical architect at eBay, Ian built systems that had to perform at a scale most businesses never approach. That background informs how Reboot sites are structured: fast load times, clean markup, proper schema, mobile-first foundations. The things that actually determine whether Google ranks you or ignores you.
- Technical architect, eBay
- Computer Science degree, Monash University
- Built SafePrompt — production AI security SaaS, live paying customers
Designed for customers, not for awards.
After eBay, Ian spent years as a CMO and Fractional CMO consultant, responsible for what marketing actually produces, not just what it looks like. Every Reboot site is built around the same question CMOs ask: does this generate a lead? The copy, the structure, the SEO and AEO strategy are all oriented toward one outcome.
- CMO and Fractional CMO, multiple companies
- Marketing agency founder
- Clients: #1 recommended by ChatGPT, Claude, and Perplexity
You get a website built by someone who has done both jobs.
Technically correct from day one.
No patching bad foundations later. Schema, site speed, clean markup, and mobile performance are built in, not bolted on after someone complains it doesn't rank.
Structured to generate leads, not just traffic.
Copy written to convert. AEO markup so AI assistants recommend you by name. Local SEO structure so the right customers find you when they search.
Maintained by a team that builds systems, not just pages.
Update requests handled through a client portal. Retainer clients track rankings and lead volume in a dashboard. Built to run consistently, not dependent on chasing your agency for a status update.
A professional website, built to generate leads.
$499 one-time. Live in 7 days. Full SEO and AEO included.